Give your students an approachable introduction to economics that allows all types of students to quickly grasp economic concepts and build a strong foundation. Now in its eighth edition, the popular PRINCIPLES OF ECONOMICS is the most widely used resource of its kind in economics classrooms worldwide. Author N. Gregory Mankiw is a superb writer and economist who covers only the most important principles to avoid overwhelming students with excessive detail. Extensive updates feature relevant new examples to capture students\\\' attention. MindTap® and Aplia digital course solutions are available to improve student engagement and retention with powerful student-focused resources.

Part I: INTRODUCTION.
1. Ten Principles of Economics.
2. Thinking Like an Economist.
3. Interdependence and the Gains from Trade.
Part II: HOW MARKETS WORK.
4. The Market Forces of Supply and Demand.
5. Elasticity and Its Application.
6. Supply, Demand, and Government Policies.
Part III: MARKETS AND WELFARE.
7. Consumers, Producers, and the Efficiency of Markets.
8. Applications: The Costs of Taxation.
9. Application: International Trade.
Part IV: THE ECONOMICS OF THE PUBLIC SECTOR.
10. Externalities.
11. Public Goods and Common Resources.
12. The Design of the Tax System.
Part V: FIRM BEHAVIOR AND THE ORGANIZATION OF INDUSTRY.
13. The Costs of Production.
14. Firms in Competitive Markets.
15. Monopoly.
16. Monopolistic Competition.
17. Oligopoly.
Part VI: THE ECONOMICS OF THE LABOR MARKET.
18. The Markets for the Factors of Production.
19. Earnings and Discrimination.
20. Income Inequality and Poverty.
Part VII: TOPICS FOR FURTHER STUDY.
21. The Theory of Consumer Choice.
22. Frontiers in Microeconomics.
Part VIII: THE DATA OF MACROECONOMICS.
23. Measuring a Nation’s Income.
24. Measuring the Cost of Living.
Part IX: THE REAL ECONOMY IN THE LONG RUN.
25. Production and Growth.
26. Saving, Investment, and the Financial System.
27. Tools of Finance.
28. Unemployment and Its Natural Rate.
Part X: MONEY AND PRICES IN THE LONG RUN.
29. The Monetary System.
30. Money Growth and Inflation.
Part XI: THE MACROECONOMICS OF OPEN ECONOMICS.
31. Open-Economy Macroeconomics: Basic Concepts.
32. A Macroeconomic Theory of the Open Economy.
Part XII: SHORT-RUN ECONOMIC FLUCTUATIONS.
33. Aggregate Demand and Aggregate Supply.
34. The Influence of Monetary and Fiscal Policy on Aggregate Demand.
35. The Short-Run Tradeoff between Inflation and Unemployment.
Part XIII: FINAL THOUGHTS.
36. Six Debates over Macroeconomic Policy.

Please note that the digital access code that comes with the print book is valid for use in a specific Asia territory only. CB VitalSource eBook – The ultimate eBook experience has arrived! Easily access our eBooks with features that will improve your reading experience, and tools to help you take notes and organize your studies. Now you can master the principles of economics with the help of the most popular, widely-used economics textbook by students worldwide -- Mankiw’s PRINCIPLES OF ECONOMICS, 8E. With its clear and engaging writing style, this book emphasizes only the material that will help you better understand the world in which you live, will make you a more astute participant in the economy, and will give you a better understanding of both the potential and limits of economic policy. The latest relevant economic examples bring principles to life. Acclaimed text author N. Gregory Mankiw explains, "I have tried to put myself in the position of someone seeing economics for the first time. My goal is to emphasize the material that students should and do find interesting about the study of the economy." Powerful student-focused digital resources are available in leading MindTap® and Aplia™ digital learning and homework solutions that reinforce the principles presented in this edition. MINDTAP® PROVIDES THE MOST ADVANCED DIGITAL COURSE SOLUTION IN EDUCATIONAL PUBLISHING. The student-focused resources within MindTap® respond to the individualized needs of introductory students with a prescribed learning path. MindTap® gives you, the instructor, the flexibility to create the course you want using either publisher-provided material, your own material, or third-party materials. NEW VIDEO LESSONS WITH QUICK QUIZZES IN MINDTAP SEAMLESSLY REFLECTS THE UNIQUE MANKIW APPROACH. This new assignable video series supports students at two key points of time: (1) as they prepare for class, and (2) as they prepare for exams. They offer an alternative learning medium to reading the text and are appropriately chunked up as to enable students to focus only those concepts they find most challenging. This new resource offers fresh examples while remaining closely aligned to the pedagogy and careful language of the Mankiw text. Students are even assessed as they progress through the videos to evaluate their level of understanding. ADAPTIVE TEST PREP PREPARES YOUR STUDENTS FOR IMPORTANT TESTS. This powerful test prep tool within MindTap® provides students with more than 3,900 test bank-style questions, more than half with corresponding Quick Coach videos, designed to support your students at their most teachable moments, when they are confused or unsure about the answer to a question. This new resource has proven to be highly effective in preparing students for high-stakes tests and has positively impacted cumulative course results. GRAPH BUILDER ALLOWS STUDENTS TO MOVE STEP-BY-STEP THROUGH COMPLEX GRAPHICAL FIGURES. Designed specifically for introductory economics students, Graph Builder interactive exercises in MindTap® help students first understand complex graphs by decomposing a graph into finite steps that build upon one another, then practice graphing by drawing out a similar scenario from scratch. This drawing method supports the kinesthetic learning approach valued by instructors, like you -- all within the context of the Interactive Book! Aplia THE BEST-SELLING ONLINE HOMEWORK SOLUTION IN INTRODUCTORY ECONOMICS TODAY, NOW OFFERS MORE. The Aplia question sets for Mankiw, 8e are completely redesigned to be more closely aligned to this edition’s Problems & Application questions at the end of each chapter. Aplia technology has also been updated to offers an optimized mobile experience on the iPad with improved graphing tool precision and improved part level grading functionality for students and instructors convenience. VIDEO APPLICATIONS BY GREG MANKIW FEATURE THE AUTHOR INTRODUCING CHAPTER CONTENT. Author N. Gregory Mankiw introduces the important themes in every chapter by delivering a highly relevant deposition on the real-world context to the economic principles that will be appearing in the upcoming chapter. These videos (formerly called Roadmap Videos) in MindTap® are intended to motivate students to better understand how economics relates to their day-to-day lives and in the world around them. VIDEO LESSONS WITH QUICK QUIZZES BREAK DOWN DIFFICULT CONCEPTS AND HOMEWORK ROADBLOCKS. This popular learning resource (formerly called Problem Walk-Throughs) shows students how to solve an economic question from start to finish. You’re all-too-familiar with your students running into roadblocks when working through their assignments. These concise videos support a student in that moment, which is not always during your office hours, when they are stuck and most teachable. UPDATED END-OF-CHAPTER MATERIALS PROVIDE INVALUABLE PRINTED PRACTICE PLUS DIGITAL SUPPORT. "Chapter Quick Quizzes," "Questions for Review" and "Problems and Applications" now reflect this edition’s most recent content revisions. The "Chapter Quick Quizzes" and "Problems and Applications" are fully digitized in Aplia and are fully gradable. "Problem and Applications" are also available as algorithmic sets in MindTap® only. EXTENSIVELY UPDATED COVERAGE OF RELEVANT, CURRENT ECONOMIC TOPICS ADDRESSES THE LATEST DEVELOPING ISSUES. Numerous chapters reflect the latest developments. The most comprehensive updates include coverage of the design of the tax system (Ch. 12), the markets for the factors of production (Ch. 18), income inequality and poverty (Ch. 20), measuring a nation’s income (Ch. 23), measuring the cost of living (Ch. 24), production and growth (Ch. 25), and unemployment (Ch. 28).

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