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Reflecting the latest developments in Microsoft® Office Excel® 2013, Anderson/Sweeney/Williams/Camm/Cochran/Fry/Ohlmann’s AN INTRODUCTION TO MANAGEMENT SCIENCE: QUANTITATIVE APPROACHES TO DECISION MAKING, 14E equips readers with a sound conceptual understanding of the role that management science plays in the decision-making process. The trusted market leader for more than two decades, the book uses a proven problem-scenario approach to introduce each quantitative technique within an applications setting. All data sets, applications, and screen visuals reflect the details of Excel 2013 to effectively prepare you to work with the latest spreadsheet tools. In addition, readers can get a copy of LINGO software and Excel add-ins with the book’s online content.
NEW UTILITY THEORY COVERAGE. Chapter 13 "Decision Analysis" includes an all-new section on Utility Theory to complement the comprehensive material on decision analysis.
MICROSOFT® OFFICE EXCEL® 2013 INTEGRATION. Detailing the latest information from Excel 2013, chapter appendices offer step-by-step instructions on how to use Excel Solver and LINGO. Both Excel and LINGO files are available on the text’s companion Website for every model illustrated in the text.
UPDATED APPENDIX A: BUILDING SPREADSHEET MODELS. This helpful, optional appendix provides useful insights for solving optimization models with Excel Solver. It also discusses the principles of good spreadsheet modeling and offers helping auditing tips as well as practical exercises.
UPDATED TRENDS AND SEASONALITY COVERAGE. A fully revised Chapter 15 "Time Series Analysis and Forecasting" includes an updated discussion of trends and seasonality that focuses on the use of regression to estimate linear trends and seasonal effects. In addition, a discussion on using the Excel INEST function to estimate linear trends and seasonal effect has been added to an appendix at the end of this chapter. The revisions represent industry approaches to these important topics.
NEW REAL-WORLD CASES AND EXAMPLES. Concise yet insightful "Management Science in Action" summaries describe how each chapter’s concepts are actually used in real-world practice. The 14th Edition offers more than 20 engaging new Management Science in Action vignettes and cases as well as homework problems for hands-on practice.
NEW CENGAGENOW. CengageNOW is a powerful course management and online homework tool that provides robust instructor control and customization to optimize the learning experience and meet desired outcomes. CengageNOW features author-written homework from the textbook, Integrated e-book, Assessment Options, and Course Management Tools, including a Gradebook.