The economy is tough – but economics doesn’t have to be! Let Roger Arnold’s MICROECONOMICS 13E open up the world of economic analysis for your students. This inviting book offers comprehensive, innovative and engaging learning features, easy customization, and fully integrated digital and course management options. The author weaves memorable everyday economic examples throughout this edition and bolsters student interest by illustrating the unexpected places economics occur. Students see how economic forces link to every day events and form an important part of life 24/7.

This edition offers complete video assets ideal for online courses, self-study and ultimate teaching flexibility. Video digital assets include Video Office Hours, What’s Wrong With This Diagram?, Video Questions and Answers, and short lecture videos.. A new Adaptive Test Prep available on MindTap enables students to assess their personal economic understanding. Additionally, the 13th edition of Arnold Microeconomics includes the exciting feature Graph Builder. Powerful digital resources, including Aplia and MindTap provide unsurpassed planning and course management tools. These resources work with the book’s latest content to reflect today’s changing economy and equip students with a thorough understanding of contemporary economics.

AN INTRODUCTION TO ECONOMICS.
Part I: ECONOMICS: THE SCIENCE OF SCARCITY.
1. What Economics Is About.
Appendix A Working with Diagrams.
Appendix B Should You Major in Economics?
2. Production Possibilities Frontier Framework.
3. Supply and Demand: Theory.
4. Prices: Free, Controlled, and Relative.
5. Supply, Demand, and Price: Applications.
MICROECONOMICS.
Part II: MICROECONOMIC FUNDAMENTALS.
6. Elasticity.
7. Consumer Choice: Maximizing Utility and Behavioral Economics.
Appendix C Budget Constraint and Indifference Curve Analysis.
8. Production and Costs.
Part III: PRODUCT MARKETS AND POLICIES.
9. Perfect Competition.
10. Monopoly.
11. Monopolistic Competition, Oligopoly, and Game Theory.
12. Government and Product Markets: Antitrust and Regulation.
Part IV: FACTOR MARKETS AND RELATED ISSUES.
13. Factor Markets: With Emphasis on the Labor Market.
14. Wages, Union, and Labor.
15. The Distribution of Income and Poverty.
16. Interest, Rent, and Profit.
Part V: MARKET FAILURE, PUBLIC CHOICE, AND SPECIAL-INTEREST-GROUP POLITICS.
17. Market Failure: Externalities, Public Goods, and Asymmetric Information.
18. Public Choice and Special-Interest-Group Politics.
Part VI: ECONOMICS THEORY-BUILDING AND EVERYDAY LIFE.
19. Building Theories to Explain Everyday Life: From Observations to Questions to Theories to Predictions.
THE GLOBAL ECONOMY.
Part VII: INTERNATIONAL ECONOMICS AND GLOBALIZATION.
20. International Trade.
21. International Finance.
WEB CHAPTERS.
22. The Economic Case For and Against Government: Five Topics Considered.
23. Stocks, Bonds, Futures, and Options.

The economy is tough – but economics doesn’t have to be! Let Roger Arnold’s MICROECONOMICS 13E open up the world of economic analysis for your students. This inviting book offers comprehensive, innovative and engaging learning features, easy customization, and fully integrated digital and course management options. The author weaves memorable everyday economic examples throughout this edition and bolsters student interest by illustrating the unexpected places economics occur. Students see how economic forces link to every day events and form an important part of life 24/7. This edition offers complete video assets ideal for online courses, self-study and ultimate teaching flexibility. Video digital assets include Video Office Hours, What’s Wrong With This Diagram?, Video Questions and Answers, and short lecture videos.. A new Adaptive Test Prep available on MindTap enables students to assess their personal economic understanding. Additionally, the 13th edition of Arnold Microeconomics includes the exciting feature Graph Builder. Powerful digital resources, including Aplia and MindTap provide unsurpassed planning and course management tools. These resources work with the book’s latest content to reflect today’s changing economy and equip students with a thorough understanding of contemporary economics. "DOES IT MATTER TO YOU IF...?" CONNECTS TEXT CONTENT TO REAL LIFE. Students see how the concepts they read in the book -- such as inflation, unemployment, the business cycle, economic growth, monetary policy, fiscal policy -- directly affect them. Students examine topics, such as " Does It Matter to You If the Economy is at One Point on the PPF Instead of Another?" or "Does It Matter if You Live in a Barter or Money Economy?" or "Does It Matter if the Money Supply Rises or Falls?" They see how it certainly does matter. "QUESTIONS TO ANSWER BEFORE GOING TO CLASS" PREPARE STUDENTS FOR EFFECTIVE PARTICIPATION IN CLASS. Students answer insightful questions after reading the chapter, but before attending class, which prepares them to contribute with meaningful classroom discussion. SHORT LECTURE VIDEOS HIGHLIGHT KEY CONCEPTS. These 3 to 5-minute lecture videos for each chapter further clarify the chapter’s primary economic concepts. "WHAT’S WRONG WITH THIS DIAGRAM?" CLARIFIES AND PROVIDES IMPORTANT PRACTICE WORKING WITH THIS KEY PART OF ECONOMICS. In this feature a diagram is drawn and explained. The student is then asked to identify what is specifically wrong with the diagram or explanation. MINDTAP’S NEW ADAPTIVE TEST PREP TOOL PREPARES STUDENTS FOR TESTING SUCCESS. This digital resource now provides more questions with both written and video answers for students to answer before taking the real test in class. "ECONOMICS 24/7" FEATURE ILLUSTRATES THE PRACTICAL RELEVANCE OF KEY CONCEPTS. This helpful feature explores numerous timely issues that can be explained through economic analysis. For example, students examine why there might be "shortages" on freeways, what studying has to do with one’s production possibilities frontier, the relationship between money and happiness, and what voting rules have to do with government spending and taxing. Readers learn to look for economic forces at work as they study the principles behind those forces. MINDTAP, THE MOST ADVANCED DIGITAL PRODUCT FOCUSES STUDENTS THROUGH INTERACTIVE LEARNING EXAPMPLES AND ASSIGNMENTS. MindTap offers comprehensive interactive economic problem sets, analyses, tutorials, and critical thinking exercises (powered by Aplia) that require students to take an active role in the learning process. The system automatically grades and records homework and works with any learning management system. Many of the videos and tutorials feature the author, Roger Arnold himself. VIRTUALLY ENDLESS CUSTOMIZATION CHOICES OFFER ULTIMATE TEACHING FLEXIBILITY. Easily rearrange chapters or customize online chapters in print. You even have the option to add any topic, including your own research and notes or specialized topics drawn from the Cengage Economics Issues database. Aplia's customization is fully integrated, giving your students hands-on application opportunities without adding to your workload. ONLY BOOK THAT DEVOTES ENTIRE CHAPTER TO HOW ECONOMISTS BUILD THEORIES. Chapter 19 is a different kind of economics principles chapter. It explains how economists progress from making observations and developing questions to answer to building theories and making predictions based on those theories. This unique chapter discusses such topics as birthrates in different countries, ethical codes in small towns and big cities, crime, house prices and school districts, health care, and giving and receiving gifts. Students see just how theories are made in the economist’s kitchen.