Please note that the digital access code that comes with the print book is valid for use in a specific Asia territory only.

CB VitalSource eBook – The ultimate eBook experience has arrived! Easily access our eBooks with features that will improve your reading experience, and tools to help you take notes and organize your studies.

A straightforward, comprehensive, and approachable guide to research as practiced by social scientists, the Fourteenth Edition of this “gold-standard” book gives readers the tools they need to apply research concepts practically, as both a researcher and a consumer. The author emphasizes the process by showing readers how to design and construct projects, introducing the various observation modes in use today, and answering critical questions about research methods-such as how to conduct online surveys and analyze both qualitative and quantitative data.

Part I: AN INTRODUCTION TO INQUIRY.
1. Human Inquiry and Science.
2. Paradigms, Theory, and Social Research.
3. The Ethics and Politics of Social Research.
Part II: THE STRUCTURING OF INQUIRY: QUANTITATIVE AND QUALITATIVE.
4. Research Design.
5. Conceptualization, Operationalization, and Measurement.
6. Indexes, Scales, and Typologies.
7. The Logic of Sampling.
Part III: MODES OF OPERATION: QUANTITATIVE AND QUALITATIVE.
8. Experiments.
9. Survey Research.
10. Qualitative Field Research.
11. Unobtrusive Research.
12. Evaluation Research.
Part IV: ANALYSIS OF DATA: QUANTITATIVE AND QUALITATIVE.
13. Qualitative Data Analysis.
14. Quantitative Data Analysis.
15. The Logic of Multivariate Analysis.
16. Statistical Analyses.
17. Reading and Writing Social Research.
APPENDICES.
A. Using the Library.
B. GSS Household Enumeration Questionnaire.
C. Random Numbers.
D. Distribution of Chi Square.
E. Normal Curve Areas.
F. Estimated Sampling Error.
Preface.
Acknowledgments.

Please note that the digital access code that comes with the print book is valid for use in a specific Asia territory only. CB VitalSource eBook – The ultimate eBook experience has arrived! Easily access our eBooks with features that will improve your reading experience, and tools to help you take notes and organize your studies. A straightforward, comprehensive, and approachable guide to research as practiced by social scientists, the Fourteenth Edition of this “gold-standard” book gives readers the tools they need to apply research concepts practically, as both a researcher and a consumer. The author emphasizes the process by showing readers how to design and construct projects, introducing the various observation modes in use today, and answering critical questions about research methods-such as how to conduct online surveys and analyze both qualitative and quantitative data. Revised and honed throughout, this edition presents new information on topics such as positive deviance, big data, comparing study types, factorial designs, pretesting survey questions, and online unobtrusive research. There’s also updated material on feminist paradigms, specific problems encountered by qualitative researchers, online surveys, increasing survey response rates, the role of the literature review, the peer-review process, and GIS data, among other topics. A number of new sample studies illustrate concepts and methods. As part of the book’s coverage of the sensitivities related to social research, this edition includes updates to the American Association for Public Opinion Research (AAPOR) code of ethics. The text introduces students to the sensitivities around social research with a section on research ethics at the end of each chapter. Students prepare different sections of a proposal in each chapter while applying specific chapter concepts. Then, in Chapter 17, students review the reading and writing aspects of the work, including literature reviews, Internet research, and the organization and writing of the report.