Long the choice of instructors who want to "keep students engaged," LOGIC AND CONTEMPORARY RHETORIC: THE USE OF REASON IN EVERYDAY LIFE, Thirteenth Edition, introduces students to sound reasoning using current, relevant, and stimulating examples in a witty and invigorating writing style. Combining examples from television, newspapers, magazines, advertisements, and our nation's political dialogue, this classic text brings the concepts to life and puts critical-thinking skills into a context that students will retain and use throughout their lives.

1. Good and Bad Reasoning.
2. More on Deduction and Induction.
3. Fallacies: Questionable Premises.
4. Fallacies: Invalid Inferences.
5. Fallacies: Misusing Induction.
6. Psychological Impediments to Cogent Reasoning: Shooting Ourselves in the Foot.
7. Language.
8. Evaluating Extended Arguments.
9. Writing Cogent (and Persuasive) Essays.
10. Advertising: Selling the Product.
11. Managing the News.
12. New Media, Cyberculture and Public Discourse.
13. Argument and Rhetoric in Fiction.
Appendix: More on Cogent Reasoning.
Answers to Starred Exercise Items.
Bibliography.
Annotated List of Periodicals.
Glossary.
Index.

Long the choice of instructors who want to "keep students engaged," LOGIC AND CONTEMPORARY RHETORIC: THE USE OF REASON IN EVERYDAY LIFE, Thirteenth Edition, introduces students to sound reasoning using current, relevant, and stimulating examples in a witty and invigorating writing style. Combining examples from television, newspapers, magazines, advertisements, and our nation's political dialogue, this classic text brings the concepts to life and puts critical-thinking skills into a context that students will retain and use throughout their lives. The authors provide extensive analysis of media bias and privacy issues in the digital age as consumers shift from print journalism to online news sources. Scores of new exercises and assignments for argumentative essays, class discussions, and debates help students develop their critical-thinking and reasoning skills. Topics new to this edition include New Media, Cyberculture and Public Discourse, and Argument and Rhetoric in Fiction. A variety of topics engage students of all levels, including the distortion of the news in mass media, psychological impediments to cogent reasoning, use of language to manipulate and persuade, and instruction in analyzing and writing arguments. Sections on political language, the evolution of the meaning of certain words, and media bias present innovative and current approaches to the study of critical thinking. Chapter-opening learning objectives provide students with an instructional framework to better understand the subject matter. Exercises and summaries at the end of each chapter help students focus on central issues and apply the concepts explained in each chapter. A bibliography and list of periodicals annotated for content and bias are included at the end of the book as references for further research. A glossary provides a handy reference tool.