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CTE Essentials of Business Analytics with CB VitalSource eBook

CAMM/FRY/ANDERSON/SWEENEY/WILLIAMS 지음 | 2015

ISBN 9789814716208 (9814716200)
Author CAMM/FRY/ANDERSON/SWEENEY/WILLIAMS
Copyright 2015
Edition 1E
Size 254 x 200
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Please note that the digital access code that comes with the print book is valid for use in a specific Asia territory only.

CB VitalSource eBook – The ultimate eBook experience has arrived! Easily access our eBooks with features that will improve your reading experience, and tools to help you take notes and organize your studies.

This book provides coverage over the full range of analytics--descriptive, predictive, prescriptive--not covered by any other single book. It includes step-by-step instructions to help students learn how to use Excel and powerful but easy to use Excel add-ons such as XL Miner for data mining and Analytic Solver Platform for optimization and simulation.
1. What Is Business Analytics?
2. Descriptive Statistics.
3. Data Visualization.
4. Linear Regression.
5. Time Series Analysis and Forecasting.
6. Data Mining.
7. Spreadsheet Models.
8. Linear Optimization Models.
9. Integer Linear Optimization.
10. Nonlinear Optimization Models.
11. Monte Carlo Simulation.
12. Decision Analysis.
Appendix A: Basics of Excel.
Appendix B: Data Management and Microsoft Access.
Please note that the digital access code that comes with the print book is valid for use in a specific Asia territory only. CB VitalSource eBook – The ultimate eBook experience has arrived! Easily access our eBooks with features that will improve your reading experience, and tools to help you take notes and organize your studies. This book provides coverage over the full range of analytics--descriptive, predictive, prescriptive--not covered by any other single book. It includes step-by-step instructions to help students learn how to use Excel and powerful but easy to use Excel add-ons such as XL Miner for data mining and Analytic Solver Platform for optimization and simulation. Excel is completely integrated throughout the book, so students learn the latest methods for solving practical problems. It includes step-by-step instructions to help students learn how to use Excel to apply material in the book. It also includes by-hand calculation approaches to convey insights when this is appropriate. Step-by-step instructions show students how to use various software programs to perform the analyses discussed in the text. It uses easy-to-use but powerful Excel add-ons such as XL Miner for data mining and Analytic Solver Platform for optimization and simulation. Appendices provide valuable coverage of data management including the use of Microsoft Excel and Access. Practical, relevant problems at a variety of difficulty levels help students learn the material. Applications are drawn from all functional business areas: finance, marketing, operations, etc. Data sets are available for most exercises and cases. Detailed, step-by-step solutions for the problems help instructors master the material and grade student assignments. There is a wide range of problems to select for assignments. Clear exposition and excellent examples have been written for each topic. This book offers a strong orientation towards visual presentation of data and results.