Teach your students how to balance target audience expectations, sound design principles, and technical considerations as they create successful, device and platform-independent websites with Campbell’s effective WEB DESIGN: INTRODUCTORY, 6E. Written specifically for your introductory course, this edition provides a proven selection of engaging hands-on activities at the end of each chapter. These leading exercises test comprehension and help students build effective web research skills, develop design awareness, and strengthen their critical thinking about current issues in today’s technology. Written in a clear and engaging style, WEB DESIGN: INTRODUCTORY, 6E helps your students establish a strong foundation in contemporary web design skills while gaining a strong understanding of today’s most relevant web topics, including SEO, HTML, and responsive web design. Now available with MindTap, the digital learning solution that powers students from memorization to mastery. Give your students hands-on skill practice with auto-graded lab assignments in a live HTML integrated development environment directly within MindTap.

1. The Environment and the Tools.
2. Web Publishing Fundamentals.
3. Planning a Successful Web Site: Part I.
4. Planning a Successful Web Site: Part II.
5. Typography and Images.
6. Multimedia and Interactivity Elements.
7. Promoting and Maintaining a Website.
Appendix A: HTML Quick Reference.
Appendix B: Cascading Style Sheets (CSS).
Appendix C: Designing for Mobile Devices.
Appendix D: Search Engine Optimization.

Teach your students how to balance target audience expectations, sound design principles, and technical considerations as they create successful, device and platform-independent websites with Campbell’s effective WEB DESIGN: INTRODUCTORY, 6E. Written specifically for your introductory course, this edition provides a proven selection of engaging hands-on activities at the end of each chapter. These leading exercises test comprehension and help students build effective web research skills, develop design awareness, and strengthen their critical thinking about current issues in today’s technology. Written in a clear and engaging style, WEB DESIGN: INTRODUCTORY, 6E helps your students establish a strong foundation in contemporary web design skills while gaining a strong understanding of today’s most relevant web topics, including SEO, HTML, and responsive web design. Now available with MindTap, the digital learning solution that powers students from memorization to mastery. Give your students hands-on skill practice with auto-graded lab assignments in a live HTML integrated development environment directly within MindTap. NEW FULLY UPDATED CONTENT PRESENTS TODAY’S MOST CURRENT COVERAGE OF KEY WEB DESIGN ISSUES. Readers examine user-driven connectivity and study information-sharing through social media, cloud computing, web linking, and more. NEW COVERAGE HIGHLIGHTS BOTH USER EXPERIENCE (UX) AND USER INTERFACE (UI) CONSIDERATIONS. This new emphasis now appears woven throughout text to reinforce the importance of developing user-centered websites. NEW INTRODUCTION OF THE LATEST TOOLS AND APPS FOR WEB DESIGNERS PREPARES YOUR STUDENTS TO MAXIMIZE TODAY’S RESOURCES. Readers learn to fully utilize current content management systems, HTML editors, photo editing, and more. NEW ADDITIONAL COVERAGE HIGHLIGHTS TODAY’S WEBSITE ANALYTICS. Students learn how to measure, collect, analyze and record pertinent web data in order to better understand and optimize websites they develop. NEW MINDTAP® WITH LIVE INTEGRATED DEVELOPMENT ENVIROMENT. MindTap for Campbell’s Web Design is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course—to provide engaging content, to challenge every individual, and to build their confidence. A pre-built Learning Path includes an interactive eBook, study tools, relevant activities, and more. Give your students hands-on skill practice with auto-graded lab assignments in a live HTML integrated development environment directly within MindTap. Empower students to accelerate their progress with MindTap. COVERAGE EMPHASIZES RESPONSIVE WEB DESIGN CONCEPTS AND TECHNIQUES. The author has integrated this focus on responsive design throughout the book’s content. The book also summarizes this approach in expanded format within a helpful Appendix, "Designing for Mobile Devices. " USEFUL APPENDIX FOCUSES ON SEARCH ENGINE OPTIMIZATION (SEO). This valuable content addresses SEO techniques and related concepts as well as career opportunities created by SEO. HTML QUICK REFERENCE APPENDIX COVERS THE LATEST RELEASE OF HTML 5. You, the instructor, have the option of including or omitting this coverage as time permits in your course. TOOLKIT FEATURE IN THE MARGIN DIRECTS STUDENTS TO RELEVANT, EXPANDED TECHNICAL CONTENT. Helpful information throughout the book’s Appendices build on in-text information and encourage further exploration and study.