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Management: International Edition

DAFT ET AL 지음 | 2016

ISBN 9781408063859 (1408063859)
Author DAFT ET AL
Copyright 2016
Edition 1E
Page 608쪽
Size 260 X 195
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책소개 목차 특징
1. Introduction to Management
2. The Evolution of Management Thinking
3. The Organisation and Corporate Culture
4. The Dynamics of Alternative Organizational Forms
5. Managing in a Global Environment
6. Managing Ethics and Social Corporate Governance
7. Managerial Planning and Goal Setting
8. Strategy Formulation and Execution
9. Managerial Decision-making
10. Managing Small Business Start-ups
11. Managing Change and Innovation
12. Managing Corporate Diversity
13. Leadership
14. Managing Human Resources
15. Managing Communication
16. Leading Teams
17. Online chapter:Managing Quality and Performance
New ‘Critical Thinking’ feature asks students to stop and think about key issues they may face during their management career. Innovative Way cases appear in each chapter giving a contemporary and relevant example of real management in practice in small and large businesses across the world. Updated cases and ‘Innovative Way’ features brings in more real life context. Updated questions at the end of each chapter test students’ knowledge and comprehension. A wealth of real world content including case studies, ‘Concept Connection’ and ‘Innovative Way’ mini cases in each chapter ensure this edition is relevant to the real problems and issues students will face. Management quizzes found both online and in the book help students work out what kind of manager they will be and how they will deal with the challenges ahead. A full colour text design with photographs, tables and figures bring learning to life and illustrate the concepts. ‘Take a Moment’ and ‘Critical Thinking’ features encourage deeper thinking about the issues at hand and encourage students to think creatively and independently. Running case studies at the end of each part shows how a real company handles situations.