Section I
Strategy
1 Introduction
2 Strategizing
3 Missioning and visioning
Section II
Strategy Content
4 Business level strategy
5 Corporate level strategy
6 Network level strategy
Section III
Strategy Process
7 Strategy formation
8 Strategic change
9 Strategic innovation
Section IV
Strategy Context
10 The industry context
11 The organizational context
12 The international context
Section V
Cases

Content throughout updated to reflect the most recent academic debate. New cases to promote discussion and understanding. Readings, exhibits and case studies have been updated and modernised throughout. Multiple strategy perspectives are presented to give a broad range of views that reflect the richness of current debate among academics and practitioners. Provides an issue-based structure with each chapter focusing on a key strategic issue, which is discussed from a variety of angles, leaving readers free to draw their own conclusions. Includes original readings and cases to offer readers a first-hand account of the ideas and theories of influential strategy thinkers. Offers a strong international orientation, reflected in the choice of topics, theories, readings, examples and cases.