CULTURAL ANTHROPOLOGY: AN APPLIED PERSPECTIVE not only provides a comprehensive overview of the discipline, but also fully integrates the application of the theories, insights, and methods of cultural anthropology to contemporary situations that students -- both majors and non-majors -- are likely to encounter in their lives. The Eleventh Edition is streamlined (with each chapter trimmed by ten percent), further strengthens its two themes of economics and the environment and community and social responsibility, and speaks more directly to students with a greater number of contemporary examples that deal with non-academic career opportunities and the application of anthropological concepts in the workplace.

1. What Is Anthropology?
2. The Concept of Culture.
3. Applied Anthropology.
4. The Growth of Anthropological Theory.
5. Methods in Cultural and Applied Cultural Anthropology.
6. Language and Communication.
7. Subsistence Patterns.
8. Economics.
9. Marriage and the Family.
10. Kinship and Descent.
11. Sex and Gender.
12. Social Stratification.
13. Political Organization and Social Control.
14. Belief Systems.
15. Art.
16. Global Challenges and the Role of Applied Anthropology.

CULTURAL ANTHROPOLOGY: AN APPLIED PERSPECTIVE not only provides a comprehensive overview of the discipline, but also fully integrates the application of the theories, insights, and methods of cultural anthropology to contemporary situations that students -- both majors and non-majors -- are likely to encounter in their lives. The Eleventh Edition is streamlined (with each chapter trimmed by ten percent), further strengthens its two themes of economics and the environment and community and social responsibility, and speaks more directly to students with a greater number of contemporary examples that deal with non-academic career opportunities and the application of anthropological concepts in the workplace. The new edition further strengthens the two themes of economics and the environment as well as community and social responsibility that run throughout the text, while retaining the themes of globalization and culture change. The book's popular boxed features highlight new examples of anthropology as it plays out in the world around us. For instance, new "Cross Cultural Miscues" discuss how a Peace Corp volunteer misunderstood the culturally appropriate way to give one’s condolences in the time of familial death in her village. This cultural misstep nearly cost her friendship with her next-door neighbor (Ch. 9), and the appropriate use of Facebook in the office (Ch. 6). New "Applied Perspectives" topics include language preservation using digital technology and software apps (Ch. 6); a new village for abused women in Umoja, Kenya (Ch. 11); and an applied anthropologist's role as an expert witness in two court cases involving Native Americans (Ch. 13). New topics in the "Contemporary Issues" features include "Water, Culture, and Power: When Is It Too Late to Act?" (Ch. 4), the lack of a level playing field in competitions for high levels of academic achievement between rich and poor students in the United States (Ch. 12), and the conflict between secular values in the U.S. and religious values in the Islamic World (Ch. 14). Discussion of contemporary events and issues connects anthropological theory and insights to the real world. Topics include how 21st century information technology will revolutionize the study of culture and the flow of ideas, post-disaster Haiti, government employment as related to applied anthropology, language preservation, Pastoralism and climate change, resettlement due to climate change, resistance to industrial agriculture, "outsourcing" of kinship roles and obligations on a "fee-for-service" basis, women's participation in government worldwide, and the globalization of world religions. Streamlined in length by ten percent, this edition also features an improved art program with an increased number of photos, maps, charts, and graphs. New Critical Thinking Questions now appear at the end of each chapter, reinforcing students' understanding by inviting them to reflect on the material they just read. Co-author Susan Andreatta's extensive expertise in environmental and medical anthropology provides a perfect complement to Gary Ferraro's decades of experience in the anthropology of business, education, and organizational structures, greatly enriching the text. Each chapter opens with a list of key objectives (tied to chapter summaries) and a "SWAP" ("Share with a Parent" or friend) case study to engage students' interest and illustrate the importance of understanding culture. SWAP icons throughout the text also highlight popular features that apply anthropology concepts to diverse real-world scenarios, many of them career related.