Entrepreneurship: theory, process, practice covers the foundations of entrepreneurship and entrepreneurial growth for the Asia-Pacific entrepreneur. The text emphasises the development of a business idea with the major theme of “Environmental Entrepreneurship”. Alongside a strong theoretical framework, the authors have included a wealth of experiential learning methodology.

Sustainability, ethical and social responsibility, and experiential learning elements set this text apart from others in its discipline.
‘People, Planet and Profit’ encapsulates the underlying principle throughout.

Part 1: Entrepreneurship in the twenty-first century
Chapter 1: Entrepreneurship: evolution and revolution
Chapter 2: The entrepreneurial mind-set: cognition and career
Chapter 3: Entrepreneurship and sustainable development
Chapter 4: Social and ethical entrepreneurship

Part 2: Initiating entrepreneurial ventures
Chapter 5: Pathways to entrepreneurial ventures
Chapter 6: Opportunity and the creative pursuit of innovative ideas
Chapter 7: Entrepreneurial families: succession and continuity
Chapter 8: Developing entrepreneurship within organisations

Part 3: Developing entrepreneurial ventures
Chapter 9: The assessment of entrepreneurial opportunities
Chapter 10: Marketing for entrepreneurial ventures
Chapter 11: Strategic entrepreneurial growth
Chapter 12: Global opportunities for entrepreneurs
Part 4: Growth strategies for entrepreneurial ventures
Chapter 13: Legal and regulatory challenges for entrepreneurial ventures
Chapter 14: Sources of capital for entrepreneurial ventures
Chapter 15: Measuring performance for entrepreneurial ventures
Chapter 16: Developing a sustainable business plan

Appendix: Business Plan – Reviving Samoa’s cocoa industry

Entrepreneurship: theory, process, practice covers the foundations of entrepreneurship and entrepreneurial growth for the Asia-Pacific entrepreneur. The text emphasises the development of a business idea with the major theme of “Environmental Entrepreneurship”. Alongside a strong theoretical framework, the authors have included a wealth of experiential learning methodology. Sustainability, ethical and social responsibility, and experiential learning elements set this text apart from others in its discipline. ‘People, Planet and Profit’ encapsulates the underlying principle throughout. Pathways to entrepreneurship concepts are introduced in Part 1 and developed fully in Pathways Chapter 5 (including family, hi-tech, franchise, buyer, corporate pathways as well as minorities - ethnic, migrant, diaspora, women’s etc.) Chapter 6 includes a new section on ‘blue ocean strategies’, along with an introduction to crowdfunding Chapter 9 looks at entrepreneurial ecosystems Chapter 15 includes a discussion on sensitivity analysis, or ‘what if’ and Chapter 16 continues this theme into the lean-in start-up The book also includes coverage of social media (chapter 10), crowd funding (chapter 14), and an overview on “communicating new venture business plans”, e.g competing for crowd funding etc. Chapter 9 entrepreneurial ecosystems Chapter 14 deals with crowdfunding Chapter 16 includes communication strategies and coverage of social media ‘Entrepreneurial edge’ provides tips, inserts and interesting facts about entrepreneurship