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Business English

Guffey 지음 | 2017

ISBN 9781305499867 (1305499867)
Author Guffey
Copyright 2017
Edition 12E
Page 544쪽
Size 8 1/2 x 11
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Help students refresh and strengthen their language skills with the proven grammar instruction and extensive in-text and online resources found in BUSINESS ENGLISH, 12E by Mary Ellen Guffey and Carolyn Seefer. The market leader in grammar and mechanics since its first publication, BUSINESS ENGLISH uses a three-level approach to divide topics into manageable units and give you ultimate flexibility in your course. Now updated with contemporary examples of language use, this latest edition offers even more digital resources to ensure that students master key skills. Students complete Reinforcement Exercises where they receive the authors’ feedback for every response. Packed with insights from more than 60 years of combined classroom experience, BUSINESS ENGLISH provides unparalleled support with a Instructor’s Edition loaded with answers and ideas, as well as extensive PowerPoint® slides ideal for both traditional and online environments, easy to organize, and valuable for students.
UNIT 1: LAYING A FOUNDATION.
1. Parts of Speech.
2. Sentences: Elements, Varieties, Patterns, Types, Faults.
UNIT II: KNOWING THE NAMERS.
3. Nouns: Plurals and Possessives.
4. Pronouns.
UNIT III: SHOWING THE ACTION.
5. Verbs.
6. Subject–Verb Agreement.
UNIT IV: MODIFYING AND CONNECTING WORDS.
7. Modifiers: Adjectives and Adverbs.
8. Prepositions.
9. Conjunctions.
UNIT V: PUNCTUATING SENTENCES.
10. Commas.
11. Semicolons and Colons.
12. Other Punctuation.
UNIT VI: WRITING WITH STYLE.
13. Capitalization.
14. Numbers.
Appendix A: Document Format Guide.
Appendix B: Developing Spelling Skills.
Appendix C: Developing Vocabulary Skills.
Appendix D: Proofreading Marks.
Help students refresh and strengthen their language skills with the proven grammar instruction and extensive in-text and online resources found in BUSINESS ENGLISH, 12E by Mary Ellen Guffey and Carolyn Seefer. The market leader in grammar and mechanics since its first publication, BUSINESS ENGLISH uses a three-level approach to divide topics into manageable units and give you ultimate flexibility in your course. Now updated with contemporary examples of language use, this latest edition offers even more digital resources to ensure that students master key skills. Students complete Reinforcement Exercises where they receive the authors’ feedback for every response. Packed with insights from more than 60 years of combined classroom experience, BUSINESS ENGLISH provides unparalleled support with a Instructor’s Edition loaded with answers and ideas, as well as extensive PowerPoint® slides ideal for both traditional and online environments, easy to organize, and valuable for students. NEW REAL-WORLD EDITING EMPHASIZES COMMUNICATION SKILLS WITHIN E-MAIL MESSAGES, LETTERS, REPORTS, AND SOCIAL MEDIA POSTINGS. Students move beyond sentence-level exercises to develop their language skills with contextual business documents in a digital environment. In response to your request for more authentic applications for grammar and mechanics, this new feature develops editing skills that go beyond comfortable sentence exercises. Students must recognize errors and make corrections within the context of realistic business messages. NEW "WANT MORE PRACTICE" PROVIDES SELF-HELP EXERCISES FOR STUDENTS TO APPLY THEIR SKILLS. Students now have even more opportunities to apply the concepts they’ve learned with these additional exercises. You do not have to create and duplicate extra training materials to supplement your classroom resources. NEW SOCIAL MEDIA MARGIN NOTES EMPHASIZE HOW TO WRITE PROFESSIONALLY WHEN USING SOCIAL MEDIA. These helpful margin notes stress the importance of writing correctly when using social media, including Facebook and Twitter. MINDTAP® OFFERS STUDENTS A FULLY ONLINE PERSONAL LEARNING EXPERIENCE. You can now offer a complete digital course that helps students develop, reinforce, and apply language skills in Business English with MindTap®. The robust learning path includes various auto-graded assignments that provide students with comprehensive feedback without adding to your workload. You also find an e-book and supporting course materials all in one place for easy access for you and your students. Completely flexible in its design, MindTap® makes it easy to personalize your course by rearranging existing content or by integrating outside content like videos, handouts, and more. ANNOTATED INSTRUCTOR’S EDITION PROVIDES UPDATED, STREAMLINED COVERAGE. Resources for 14 chapters offer teaching tips and answers that are immediately available. Perhaps the most significant reason that BUSINESS ENGLISH has retained its No. 1 market position is this authoritative and helpful instructor’s edition with answers that make instructors with any level of experience confident in teaching this complex subject. THREE-LEVEL APPROACH STARTS WITH THE BASICS BEFORE MASTERING MORE ADVANCED SKILLS. The book’s unique and thorough approach to grammar begins with the basics every student needs. The authors then move, step-by-step, through the language building skills students will rely upon to communicate effectively in their business careers. Learning aids throughout the text, such as exercises, study tips, and Spot the Blooper, challenge and engage students at each level. This three-level approach has been very effective in separating learning into manageable segments. INSTRUCTOR RESOURCE PACKAGE. There are downloadable supplements, bonus teaching modules, exercises, and handouts to enrich the classroom experience available via your Cengage instructor account. TRIVIA TIDBITS STIMULATE CURIOSITY ABOUT CHAPTER TOPICS. These intriguing margin notes offer interesting facts about the English language to engage and motivate students to learn more about chapter topics. "CHAT ABOUT IT" DISCUSSION QUESTIONS PROMPT IN-CLASS OR ONLINE DISCUSSIONS. These questions, at the end of every chapter, offer students opportunities to discuss English language skills during class, within online chat rooms and on discussion boards. These modes of communication are increasingly popular with students today. Some topics also require outside research to broaden the scope of your course and help students refine their critical thinking skills.