A trusted market leader, Guffey/Loewy's ESSENTIALS OF BUSINESS COMMUNICATION, 10e presents a streamlined approach to business communication that includes unparalleled resources and author support for instructors and students. ESSENTIALS OF BUSINESS COMMUNICATION provides a four-in-one learning package that includes the authoritative text, practice activities, a self-teaching grammar and mechanics handbook at the back of the text, and a digital solution with MindTap™ that integrates popular resources like Aplia, Write Experience, and YouSeeU™ around the text content.

This edition offers extraordinary print and digital exercises designed to help students with outdated or inadequate language skills build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and encourage students to apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Redesigned, updated model documents and extensively updated exercises and activities introduce students to the latest business communication practices.

The latest edition of this award-winning text features complete coverage of social media and digital communication in every chapter. The innovative digital resources of MindTap™ make teaching and learning business communication easier and more enjoyable. MindTap includes Aplia assignments for automatically graded questions on content and grammar, Write Experience for automatically grading writing assessment, and YouSeeU™ to facilitate oral communication activities through digital video.

Unit 1: Workplace Communication Today.
Communicating in the Digital-Age Workplace.
Unit 2: The Business Writing Process.
2. Planning Business Messages.
3. Organizing and Drafting Business Messages.
4. Revising Business Messages.
Unit 3: Workplace Messages.
5. Short Workplace Messages and Digital Media.
6. Positive Messages.
7. Negative Messages.
8. Persuasive and Sales Messages.
Unit 4: Business Reports.
9. Informal Reports.
10. Proposals and Formal Reports.
Unit 5: Professionalism and Team, Meeting, and Presentation Skills.
11. Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings.
12. Business Presentations.
Unit 6: Employment Communication .
13. The Job Search and Résumés in the Digital Age.
14. Interviewing and Following Up.
Appendixes.
A. Document Formats.
B. Proofreading and Corrections Symbols.
C. Citation and Documentation Formats.
Front Matter and End Matter.
Grammar/Mechanics Handbook.
Key to Grammar/Mechanics Checkups.

A trusted market leader, Guffey/Loewy's ESSENTIALS OF BUSINESS COMMUNICATION, 10e presents a streamlined approach to business communication that includes unparalleled resources and author support for instructors and students. ESSENTIALS OF BUSINESS COMMUNICATION provides a four-in-one learning package that includes the authoritative text, practice activities, a self-teaching grammar and mechanics handbook at the back of the text, and a digital solution with MindTap™ that integrates popular resources like Aplia, Write Experience, and YouSeeU™ around the text content. This edition offers extraordinary print and digital exercises designed to help students with outdated or inadequate language skills build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and encourage students to apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Redesigned, updated model documents and extensively updated exercises and activities introduce students to the latest business communication practices. The latest edition of this award-winning text features complete coverage of social media and digital communication in every chapter. The innovative digital resources of MindTap™ make teaching and learning business communication easier and more enjoyable. MindTap includes Aplia assignments for automatically graded questions on content and grammar, Write Experience for automatically grading writing assessment, and YouSeeU™ to facilitate oral communication activities through digital video. NEW COMPREHENSIVE COVERAGE ADDRESSES SOCIAL MEDIA AND DIGITAL WRITING. This edition introduces communication foundations with an emphasis on social media in today's technology-based workplace. Students review trends in today's networked business environment and examine the need for excellent communication skills in social media and other communication technologies. Chapter 5 highlights digital messages in today's hyper-connected workplace. Students learn to compose professional instant messages, blogs, and wikis. They also study professional standards for email usage, structure, and format. NEW SOCIAL MEDIA FIGURES AND MODEL DOCUMENTS HIGHLIGHT THE PROFESSIONAL USE OF SOCIAL MEDIA TODAY. New figures and realistic model documents guide students in the best professional use of social media, such as Facebook and Twitter. New coverage demonstrates the proper professional use of new communication tools, such as instant messaging, podcasts, blogs, and wikis. NEW GROUNDBREAKING DESIGN CAPTIVATES TODAY'S VISUAL LEARNERS. Fresh, new colorful, magazine-like graphics throughout this new edition immediately capture students' attention and direct visual learners to significant content. New infographics and figures present business communication concepts in a graphically appealing format that will strengthen student comprehension and reinforce the understanding of concepts. NEW SOCIAL MEDIA END-OF-CHAPTER ACTIVITIES PROVIDE HANDS-ON PRACTICE. Students can immediately practice their new communication skills as they develop proficiency in effectively utilizing social media in the workplace. These activities are clearly identified with a "Social Media" icon. POPULAR WRITING PLANS GUIDE STUDENTS STEP-BY-STEP AS THEY BEGIN WRITING. With Writing Plans your students can get started quickly in organizing and formatting messages. This hallmark feature summarizes the steps in creating every type of business writing. NUMEROUS MODEL DOCUMENTS PROVIDE A ROAD MAP TO THE WRITING PROCESS. Abundant, proven model documents use descriptive callouts to direct students through the writing process. Before-and-after documents demonstrate chapter concepts and illustrate the value of the revision process. USEFUL GRAMMAR/MECHANICS HANDBOOK PROVIDES QUICK REVIEW OF BASIC GRAMMAR AND MECHANICS. This brief Grammar/Mechanics Handbook at the end of the book offers a rapid, systematic review of the basics. You'll find a Grammar/Mechanics Diagnostics quiz, a Grammar/Mechanics Profile, and a concise review of the basic principles of grammar, punctuation, capitalization, and number style. OFFICE INSIDERS DEMONSTRATE HOW COMMUNICATION SKILLS CAN LEAD TO JOB SUCCESS. Office Insiders accentuate the importance of communication skills and demonstrate how excellent skills translate into career success. WRITE EXPERIENCE LETS STUDENTS IMPROVE WRITING AND CRITICAL THINKING SKILLS. Cengage Learning's Write Experience gives your students the opportunity to improve their writing and critical thinking skills without adding to your workload as the instructor. Write Experience utilizes artificial intelligence to not only score student writing instantly and accurately, but also provide students with detailed revision goals and feedback on their writing to help them improve.