Social psychology, its theories, research methods, and basic findings, are even more relevant in these challenging times. Kassin has always connected these core concepts of social psychology with real world applications with a current-events emphasis. This first Australian and New Zealand edition, adapted from the 9th edition of Social Psychology by Kassin, Fein and Markus, strengthens these connections from the outside world into the field of social psychology and student’s everyday lives. Coverage of culture and diversity is integrated into every chapter by Hazel Rose Markus and the local author team.

Part 1: Introduction
1. What is social psychology?

Part 2: Social perception
2. The social self
3. Perceiving persons
4. Stereotypes, prejudice, and discrimination

Part 3: Social influence
5. Attitudes
6. Conformity
7. Group processes

Part 4: Social relations
8. Attraction and close relationships
9. Helping others
10. Aggression and anti-social behavior

Part 5: Social psychology and real world applications
11. Environmental psychology and conservation
12. Community psychology
13. Health and wellbeing
14. Law
15. Business

Social psychology, its theories, research methods, and basic findings, are even more relevant in these challenging times. Kassin has always connected these core concepts of social psychology with real world applications with a current-events emphasis. This first Australian and New Zealand edition, adapted from the 9th edition of Social Psychology by Kassin, Fein and Markus, strengthens these connections from the outside world into the field of social psychology and student’s everyday lives. Coverage of culture and diversity is integrated into every chapter by Hazel Rose Markus and the local author team. Two NEW locally created chapters cover real world applications of social psychology in environmental and community psychology, both areas of growing importance to this region and internationally: Chapter 11 Environmental psychology and conservation and Chapter 12 Community psychology. NEW Cultural diversity boxes highlight global and regional themes of relevance to the chapter content. These boxes serve to highlight both the similarities and differences that exist in social psychological processes around the world. In response to regional reviewer feedback, our local author team has expanded coverage of emotion in social psychology. This coverage of emotion has been integrated throughout the text, as it relates to so many aspects of this discipline. Other NEW pedagogical elements have been added by our local author team to further support student learning and revision including: Learning objectives, real world vignettes, critical thinking activities, topical reflections, review quizzes and SearchMe! Psychology activities. The combined offering of SearchMe! Psychology and Coursemate premium website provides students with the most engaging and regularly updated resources. The adaptation of Chapter 14 Law for this region was done by Diane Sivasubramaniam of Swinburne University. Cultural diversity boxes highlight global and regional themes of relevance to the chapter content. These boxes serve to highlight both the similarities and differences that exist in social psychological processes around the world. Expanded coverage of regionally relevant topics in Social psychology with the addition of Chapter 11 Environmental psychology and conservation and Chapter 12 Community psychology. These additions to Part 5 ensure strong coverage of the real world application of social psychology for students. Research spotlights highlight the work of contemporary Australian and New Zealand researchers and have been included in each chapter beginning with Chapter 2.