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CTE Entrepreneurship: Theory, Process, and Practice with CB VitalSource eBook

KURATKO 지음 | 2017

ISBN 9789814780179 (9814780170)
Author KURATKO
Copyright 2017
Edition 10E
Page 344쪽
Size 276 x 216
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Please note that the digital access code that comes with the print book is valid for use in a specific Asia territory only.

CB VitalSource eBook – The ultimate eBook experience has arrived! Easily access our eBooks with features that will improve your reading experience, and tools to help you take notes and organize your studies.

Learn the true process of a successful entrepreneur with ENTREPRENEURSHIP: THEORY, PROCESS, PRACTICE, 10e! Presenting the most current thinking in this explosive field, this renowned entrepreneurship text provides a practical, step-by-step approach that makes learning easy. It incorporates up-to-the-minute information about trending topics such as The Lean Startup methodology and design innovation. The accompanying MindTap® Learning Suite challenges you to apply what you've learned as you complete a unique set of activities designed to help you sharpen your entrepreneurial skills. You'll tackle activities that challenge you to experience the world of new venture creation or corporate innovation first hand. This book will be your guide to understanding the entrepreneurial challenges of tomorrow, and MindTap® will teach you the necessary skills to become a leader in the industry.
Part I: THE ENTREPRENEURIAL MIND-SET IN THE TWENTY-FIRST CENTURY.
1. Entrepreneurship. Evolutionary Development--Revolutionary Impact.
2. The Entrepreneurial Mind-Set in Individuals: Cognition and Ethics.
3. The Entrepreneurial Mind-Set in Organizations: Corporate Entrepreneurship.
4. Social Entrepreneurship and the Global Environment for Entrepreneurship.
Part II: INITIATING ENTREPRENEURIAL VENTURES.
5. Innovation: The Creative Pursuit of Ideas.
6. Assessment of Entrepreneurial Opportunities.
7. Pathways to Entrepreneurial Ventures.
8. Sources of Capital for Entrepreneurial Ventures.
Part III: DEVELOPING THE ENTREPRENEURIAL PLAN.
9. Legal Challenges for Entrepreneurial Ventures.
10. Marketing Research for Entrepreneurial Ventures.
11. Financial Preparation for Entrepreneurial Ventures.
12. Developing an Effective Business Plan.
Part IV: GROWTH STRATEGIES FOR ENTREPRENEURIAL VENTURES.
13. Strategic Entrepreneurial Growth.
14. Valuation of Entrepreneurial Ventures.
15. Harvesting Entrepreneurial Ventures.
Please note that the digital access code that comes with the print book is valid for use in a specific Asia territory only. CB VitalSource eBook – The ultimate eBook experience has arrived! Easily access our eBooks with features that will improve your reading experience, and tools to help you take notes and organize your studies. Learn the true process of a successful entrepreneur with ENTREPRENEURSHIP: THEORY, PROCESS, PRACTICE, 10e! Presenting the most current thinking in this explosive field, this renowned entrepreneurship text provides a practical, step-by-step approach that makes learning easy. It incorporates up-to-the-minute information about trending topics such as The Lean Startup methodology and design innovation. The accompanying MindTap® Learning Suite challenges you to apply what you've learned as you complete a unique set of activities designed to help you sharpen your entrepreneurial skills. You'll tackle activities that challenge you to experience the world of new venture creation or corporate innovation first hand. This book will be your guide to understanding the entrepreneurial challenges of tomorrow, and MindTap® will teach you the necessary skills to become a leader in the industry. The Instructor's Manual details how you can use MindTap® to implement your own version of Dr. K's famous "Spine Sweat Challenge." Information on IPOs, venture capitalists, and angel investors has been updated. Design Methodology, the Lean Start Up Methodology, and the Business Model Canvas, are all presented to provide students with an understanding of the most contemporary methods being employed in the marketplace. Extensive coverage of social responsibility, social entrepreneurship, sustainability, benefit corporations, and legal issues gives structure and discipline to operational and strategic decisions that broaden bottom-line accountability beyond financial gains and losses. This coverage enables students to measure the good that an enterprise can do in addition to the wealth that it may generate. This edition provides a systematic, process-oriented overview of entrepreneurship, from startup to maturation, with an eye on the latest research developments in the field. It is based on developing a theoretical foundation, then learning the processes needed for a successful venture, and finally experiencing the launch of a venture in practice. The MindTap® digital learning solution provides a blend of new, retained, and updated cases, designed to help students think and act like entrepreneurs, whether in a start-up or corporate setting. Experiential Exercises give students an opportunity to test and investigate their understanding of chapter principles through self-scoring assessments, skills inventories, and related applications.