A unique approach to learning the principles of marketing, MKTG3 is the third Asia-Pacific edition of a proven, innovative blended solution to enhance the learning experience. Expanded content, supported by a suite of online learning aids, equips students with the tools required to successfully undertake an introductory marketing course.

Continuing to pave a new way to both teach and learn, MKTG3 is designed to truly connect with today's busy, tech-savvy student. Students have access to online interactive quizzing, videos, podcasts, flashcards, marketing plan, games and more. An accessible, easy-to-read text with tear-out review cards completes a package that helps students to learn important concepts faster.

MKTG3 delivers a fresh approach to give students what they need and want in a text.

Part one: An introduction to marketing
1. An overview of marketing
2. Marketing strategy
3. Ethics and the marketing environment

Part two: Customer information
4. Consumer decision making
5. Business-to-business marketing
6. Segmenting and targeting markets
7 Insight management research

Part three: Managing the marketing mix
8. Product concepts
9. Developing and managing products
10. Services, non-profit and other intangibles
11. Marketing channels and distribution decisions
12. Integrated marketing communication: IMC
13. The promotions mix
14. Pricing

Part four: The world of marketing
15. Global marketing
16. Marketing and new technology

A unique approach to learning the principles of marketing, MKTG3 is the third Asia-Pacific edition of a proven, innovative blended solution to enhance the learning experience. Expanded content, supported by a suite of online learning aids, equips students with the tools required to successfully undertake an introductory marketing course. Continuing to pave a new way to both teach and learn, MKTG3 is designed to truly connect with today's busy, tech-savvy student. Students have access to online interactive quizzing, videos, podcasts, flashcards, marketing plan, games and more. An accessible, easy-to-read text with tear-out review cards completes a package that helps students to learn important concepts faster. MKTG3 delivers a fresh approach to give students what they need and want in a text. Increased visibility of ethics coverage with a new boxed feature and icon New material on business marketing on the internet, the profound impact of the internet on marketing research, and trends in supply chain management Rearrangement of structure Updated throughout with latest research and new case studies Chapter on marketing strategy is now located at the beginning of the text, in alignment with the online marketing plan. This includes discussions of strategic planning, target market, the marketing mix elements and implementation/evaluation Tear-out review cards allow students to revise key concepts at a glance Online resources for students and instructors, enabling blended learning Links and in-text directions to students and instructors to use the online resources for cases, revision, practice and further information on topics Ethics content appears in a dedicated boxed feature. (NEW) A substantial quantity of material on ethics has been included, adding to the ethics coverage already integrated into the body of the text