Through ongoing research into students’ workflows and preferences, BCOM from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience – all at an affordable price. New for this edition, students explore BCOM anywhere, anytime, and on most devices with BCOM Online! With the intuitive StudyBits™ functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, BCOM with BCOM Online engages students of all generations and learning styles, and integrates seamlessly into your Business Communication course. BCOM 9 features new content on business communication in an increasingly digital world, including additional information and emphasis on virtual teams. Expanded discussion of active listening and the perceptual process are also included. A new APA style card is also included for student reference in this edition.

1. Establishing a Framework for Business Communication.
2. Focusing on Interpersonal and Group Communication.
3. Planning and Decision Making.
4. Preparing Written Messages.
5. Communicating Electronically.
6. Delivering Good- and Neutral-News Messages.
7. Delivering Bad-News Messages.
8. Delivering Persuasive Messages.
9. Understanding the Report Process and Research Methods.
10. Managing Data and Using Graphics.
11. Organizing and Preparing Reports and Proposals.
12. Designing and Delivering Business Presentations.
13. Preparing Résumés and Application Messages.
14. Interviewing for a Job and Preparing Employment Messages.
Grammar and Usage Appendix.

Through ongoing research into students’ workflows and preferences, BCOM from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience – all at an affordable price. New for this edition, students explore BCOM anywhere, anytime, and on most devices with BCOM Online! With the intuitive StudyBits™ functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, BCOM with BCOM Online engages students of all generations and learning styles, and integrates seamlessly into your Business Communication course. BCOM 9 features new content on business communication in an increasingly digital world, including additional information and emphasis on virtual teams. Expanded discussion of active listening and the perceptual process are also included. A new APA style card is also included for student reference in this edition. With the unique StudyBits™ functionality, students easily collect notes and create StudyBits™ from interactive content to collect what’s important. And intuitive tagging and filtering options helps students maximize their study efforts as they make flashcards, take practice quizzes, view related content, and track their progress all in one place! Coupled with straightforward course management, assessment, and analytics for instructors, BCOM9 with Online engages students of all generations and learning styles, and integrates seamlessly into your course, setting the stage for thinking critically about business communication. Every 4LTR Press solution comes complete with an engaging print textbook, tear-out review cards, an interactive digital solution, which offers study tools and the full text narrative, all delivered and influenced by a deep understanding of student’s workflow and learning styles. Available as print with online, print only, or online only, students have their choice of format all at the same affordable price. Shorter, comprehensive chapters in a modern design present content in a more engaging and accessible format that increases the number of students who read the chapter without minimizing coverage for your course. Tear-Out Review Cards at the back of the Student Editions provide students a portable study tool containing all of the pertinent information for class and test preparation. Instructor Prep cards offer at-a-glance information to help instructors plan class time and assignments. Style cards offer quick reference to both APA and MLA styles of writing.