Introduce your students to the field of changing health behaviors as INTRODUCTION TO HEALTH PROMOTION & BEHAVIORAL SCIENCE IN PUBLIC HEALTH answers practical questions, such as "how do you convince people to stop smoking?" and "how do you successfully promote physical activity?" This comprehensive book, part of Cengage Learning's PUBLIC HEALTH BASICS series, details the methods and theories used to address many of the top behaviors that contribute to early morbidity and mortality. Learners will gain a solid overview of the risk factors of communicable and non-communicable diseases and examine health promotion programs designed to intervene and prevent these diseases.
The book begins with a thorough, practical introduction, ideal for undergraduate students, on the principles and processes of program planning models. The authors examine the most commonly used theories in health promotion and today's most current research and practices. The book assesses how various programs target differing levels of the socio-ecological model, including individual, interpersonal, organizational, and community levels. Numerous case studies showcase both influences on health behaviors and how programs at various levels of the socio-ecological model modify behaviors. To conclude, learners will closely examine how public health policy continues to address various health problems at all levels.

SECTION I: PROMOTION, PLANNING AND THEORIES.
1. Distinctions between Health Promotion and Health Education.
2. Program Planning Models: An Approach to Intervention Design.
3. Theory in Health Promotion.
4. Nutrition for Health Promotion.
SECTION II: HEALTH SPECIFIC.
5. Physical Activity.
6. Tobacco.
7. Chronic Disease Management.
8. Human Immunodeficiency Virus and Sexually Transmitted Infections.
9. Tropical Infectious Diseases.
10. Socio-ecological Model and Health Promotion in the Healthy People Initiative.
11. Conclusions.

Introduce your students to the field of changing health behaviors as INTRODUCTION TO HEALTH PROMOTION & BEHAVIORAL SCIENCE IN PUBLIC HEALTH answers practical questions, such as "how do you convince people to stop smoking?" and "how do you successfully promote physical activity?" This comprehensive book, part of Cengage Learning's PUBLIC HEALTH BASICS series, details the methods and theories used to address many of the top behaviors that contribute to early morbidity and mortality. Learners will gain a solid overview of the risk factors of communicable and non-communicable diseases and examine health promotion programs designed to intervene and prevent these diseases. The book begins with a thorough, practical introduction, ideal for undergraduate students, on the principles and processes of program planning models. The authors examine the most commonly used theories in health promotion and today's most current research and practices. The book assesses how various programs target differing levels of the socio-ecological model, including individual, interpersonal, organizational, and community levels. Numerous case studies showcase both influences on health behaviors and how programs at various levels of the socio-ecological model modify behaviors. To conclude, learners will closely examine how public health policy continues to address various health problems at all levels. LATEST CASE STUDIES APPLY THEORIES TO PRACTICE. Numerous case studies throughout the text encourage readers to apply public health theories and concepts to actual problems in the field. VARIETY OF END-OF-CHAPTER QUESTIONS GUIDE LEARNING AND REVIEW. Carefully designed chapter questions demonstrate how to apply the latest theories in health promotion to health behaviors and assist students in identifying the key points of the chapter. USE OF THE SOCIO-ECOLOGIC MODEL HELPS READERS BETTER UNDERSTAND HEALTH BEHAVIORS. The book analyzes how various programs target differing levels of the socio-ecological model, including individual, interpersonal, organizational, and community levels. BOOK'S UNIQUE APPROACH INTEGRATES PROGRAM PLANNING. This book includes a comprehensive chapter (Ch. 2) on various program planning models, while additional chapters demonstrate how various models can work to improve diet, increase physical activity, and encourage other improvements in health behaviors.