Prepare students to become successful employees and leaders with the realistic approach to communication found in BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 10E. This book covers the most important business communication concepts in detail and within the context of how communication actually happens in organizations today. Company examples and situations keep students engaged while demonstrating how principles work in the real world.

In addition to core written and oral communication skills, students learn to navigate complex relationships and use current, sophisticated technologies. Students also become skilled in creating PowerPoint® decks, managing their online reputation with LinkedIn and other tools, engaging customers using social media, leading web meetings and conference calls, and more. Self-reflection questions throughout the book help readers develop a deeper understanding of themselves and how to communicate to reach personal and professional goals.

Part I: FOUNDATIONS OF BUSINESS COMMUNICATION.
1. Understanding Business Communication.
2. Team and Intercultural Communication.
3. Interpersonal Communication Skills.
Part II: DEVELOPING YOUR BUSINESS WRITING SKILLS.
4. The Writing Process.
5. Improving Your Writing Style.
Part III: WRITTEN MESSAGES.
6. Neutral and Positive Messages.
7. Persuasive Messages.
8. Bad-News Messages.
Part IV: REPORT WRITING.
9. Planning the Report and Managing Data.
10. Writing the Report.
Part V: ORAL AND EMPLOYMENT COMMUNICATION.
11. Oral Presentations.
12. Employment Communication.
Reference Manual A: Language Arts Basics.
Reference Manual B: Formatting Business Documents.
Reference Manual C: Common Types of Business Reports.
Reference Manual D: Glossary.

Prepare students to become successful employees and leaders with the realistic approach to communication found in BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 10E. This book covers the most important business communication concepts in detail and within the context of how communication actually happens in organizations today. Company examples and situations keep students engaged while demonstrating how principles work in the real world. In addition to core written and oral communication skills, students learn to navigate complex relationships and use current, sophisticated technologies. Students also become skilled in creating PowerPoint® decks, managing their online reputation with LinkedIn and other tools, engaging customers using social media, leading web meetings and conference calls, and more. Self-reflection questions throughout the book help readers develop a deeper understanding of themselves and how to communicate to reach personal and professional goals. GREATER EMPHASIS ON COMMUNICATING AS A LEADER HELPS STUDENTS DEVELOP MORE SOPHISTICATED COMMUNICATION SKILLS. This edition provides more guidance on key communication skills, such as listening with empathy, giving and receiving performance feedback, turning down a job candidate, declining a job offer, apologizing in a crisis situation, and managing speech anxiety. NEW APPROACH TO DIVERSITY AND INCLUSION IN THE UNITED STATES EXPANDS ON CONCEPTS TO BETTER PREPARE STUDENTS. This new content, found in the Team and Intercultural Communication chapter, broadens and reframes concepts of diversity and inclusion to address diversity of thought and "bringing your whole self to work." With this approach, students develop a better understanding of how to manage complex relationships. ADDITIONAL INSTRUCTION DEMONSTRATES HOW TO MAXIMIZE POWERPOINT® REPORTS. This edition’s Writing the Report chapter is now reorganized to focus on designing and formatting text-based reports and decks, including those in PowerPoint®. NEW TIMELY EXAMPLES FROM REAL COMPANIES KEEP STUDENTS ENGAGED. Fresh, new examples drawn from companies familiar to students are used throughout this edition. Students learn from the successes and failures of SeaWorld, General Motors, Gap, Google, DiGiorno Pizza, and many others. UPDATED COMMUNICATION RESEARCH REFLECTS THE LATEST DEVELOPMENTS IN THE FIELD. Students examine trusted research from contemporary sources that emphasizes new information on social media in business, updated information about intranets and wikis, the use of instant messaging, and infographics. REVISED COMMUNICATION MODEL IS MORE STRATEGIC AND LESS LINEAR. This new communication model incorporates the complexity of today’s communication, including organizational culture, legal considerations, and ethics. It is now more consistent with terms used throughout the text. COMPLETELY REVISED CONTENT DETAILS HOW TO CONSTRUCT BAD-NEWS MESSAGES. This new presentation on how to create bad-new messaging adds depth around organizational context and audience analysis and describes a continuum approach, rather than the indirect/direct dichotomy. MINDTAP® provides engaging content, integrated resources like Aplia assignments and YouSeeU video exercises, and ample communication skills practice to prepare students to be effective communicators in a modern workplace. MindTap® for Business Communication is thoughtfully organized into a learning path that includes readings, activities, and assessment content to ensure that students are building communication skills for career success. Visit www.cengage.com/mindtap. AN INSTRUCTOR BLOG HELPS KEEPS YOUR COURSE CONTENT UP-TO-DATE. You can make your course more relevant and engaging by covering topics during class or assigning homework. The instructor blog (at www.bizcominthenews.com) offers relevant news stories related to each chapter topic. Updated at least three times a week, the blog describes a current news story, offers links for additional reading, and lists discussion questions and assignments.