Please note that the digital access code that comes with the print book is valid for use in a specific Asia territory only.

CB VitalSource eBook – The ultimate eBook experience has arrived! Easily access our eBooks with features that will improve your reading experience, and tools to help you take notes and organize your studies.

Discover success in global business today with the most strategic approach to international business topics and unique coverage not found in other texts. GLOBAL BUSINESS, 4th Edition, is the first global business book that answers the big question, "What determines the success and failure of firms around the globe?" Globally renowned scholar and author Mike Peng integrates both an institution-based view and resource-based view in every chapter, bringing an unparalleled continuity and strategic approach to the learning process. The book combines an inviting, conversational style with the latest research and examples that reflect the most recent global developments. A wealth of business cases from Mike Peng and other respected international experts delve into how companies throughout the world have expanded globally. All-new video cases that cover each chapter's opening case and closing case, world maps that connect geography and culture to business decisions, and unique global debate sections that draw you into cutting-edge international discussions help you learn to think independently and view business challenges from a truly global perspective. With GLOBAL BUSINESS, 4th Edition, you view business through the eyes of a true world citizen and gain the understanding you need to become an effective manager within today's global business landscape.

Part I: LAYING FOUNDATIONS.
1. Globalizing Business.
2. Understanding Formal Institutions: Politics, Laws, and Economics.
3. Emphasizing Informal Institutions: Cultures, Ethics, and Norms.
4. Leveraging Resources and Capabilities.
Peng Atlas.
Integrative Cases.
Part II: ACQUIRING TOOLS.
5. Trading Internationally.
6. Investing Abroad Directly.
7. Dealing With Foreign Exchange.
8. Capitalizing on Global and Regional Integration.
Peng Atlas.
Integrative Cases.
Part III: STRATEGIZING AROUND THE GLOBE.
9. Growing and Internationalizing the Entrepreneurial Firm.
10. Entering Foreign Markets.
11. Managing Global Competitive Dynamics.
12. Making Alliances and Acquisitions Work.
13. Strategizing, Structuring, and Learning Around the World.
Peng Atlas.
Integrative Cases.
Part IV: BUILDING FUNCTIONAL EXCELLENCE.
14. Competing on Marketing and Supply Chain Management.
15. Managing Human Resources Globally.
16. Financing and Governing the Corporation Globally.
17. Managing Corporate Social Responsibility Globally.
Peng Atlas.
Integrative Cases.
Glossary.
Name Index.
Organization Index.
Subject Index.

Please note that the digital access code that comes with the print book is valid for use in a specific Asia territory only. CB VitalSource eBook – The ultimate eBook experience has arrived! Easily access our eBooks with features that will improve your reading experience, and tools to help you take notes and organize your studies. Discover success in global business today with the most strategic approach to international business topics and unique coverage not found in other texts. GLOBAL BUSINESS, 4th Edition, is the first global business book that answers the big question, "What determines the success and failure of firms around the globe?" Globally renowned scholar and author Mike Peng integrates both an institution-based view and resource-based view in every chapter, bringing an unparalleled continuity and strategic approach to the learning process. The book combines an inviting, conversational style with the latest research and examples that reflect the most recent global developments. A wealth of business cases from Mike Peng and other respected international experts delve into how companies throughout the world have expanded globally. All-new video cases that cover each chapter's opening case and closing case, world maps that connect geography and culture to business decisions, and unique global debate sections that draw you into cutting-edge international discussions help you learn to think independently and view business challenges from a truly global perspective. With GLOBAL BUSINESS, 4th Edition, you view business through the eyes of a true world citizen and gain the understanding you need to become an effective manager within today's global business landscape. New Videos: As a new video feature (and the first in the industry), GLOBAL BUSINESS, 4th Edition, introduces videos to support the Opening Case and Closing Case of every chapter. Strengthening key learning objectives for every chapter, these up-to-date real-world examples address topics such as the future of the global economy, LEGO's secrets, the story behind Sriracha, the rise of Alibaba, Germany's unhappiness about EU bailouts, and many more. Videos complement the Opening and Closing Cases and add perspective to the narrative and data presented in the cases. A complete Video Guide is available to assist instructors in integrating this resource into classroom presentations. New Articles and Insights: News articles have been selected to give students greater understanding and alternative perspectives about the cases. Business Insights provide a resource to access industry and company information, as well as news and other information that can make the case assignments more enriching. New Cases: With 28 Integrative Cases, the fourth edition of GLOBAL BUSINESS features more Integrative Cases than prior editions. Such a significant expansion of case selection enables students to examine a more diverse set of current and important global business phenomena, such as reverse innovation from the base of the pyramid; the future of Cuba; political risk of doing business in Thailand, from offshoring to reshoring; recommendations to enhance UK export competitiveness; the myth behind China's OFDI; and the antitrust case on the AT&T-T-Mobile merger. There is also more Author Involvement in Case Writing: Professor Peng has devoted a significant amount of efforts in case writing. He has authored 16 of the 28 Integrative Cases. Updated Examples: Nearly all of the real-world examples found in every chapter's Opening Cases, Closing Cases, and In Focus features are new. The book covers everything from well-known names like Apple, Fiat Chrysler, LEGO, McDonald's, Samsung, and Toyota, to less-familiar but emerging powerhouses, including Alibaba, Emirates, Etihad, Foxconn, Natura, and Sriracha. Extra Focus on Culture: Ethics and ethical issues have always been addressed throughout the book, but now there is an extra focus on culture as well. Culture-based questions have been added to the end-of-chapter review and discussion questions to help students develop international cultural literacy.