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International Business

PENG, MEYER 지음 | 2016

ISBN 9781473722644 (1473722640)
Author PENG, MEYER
Copyright 2016
Edition 2E
Page 624쪽
Size 260 x 195
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책소개 목차 특징
PART ONE FOUNDATIONS
1 Globalizing Business
2 Formal Institutions: Political, Economic and Legal Systems
3 Informal Institutions: Culture, Religion and Languages
4 Firms Resources: Competitiveness and Growth

PART TWO BUSINESS ACROSS BORDERS
5 Trading Internationally
6 Investing Abroad Directly
7 Exchange Rates

PART THREE GLOBALIZATION
8 European Integration
9 Global Integration and multilateral organizations
10 Socially Responsible Business

PART FOUR THE FIRM ON THE GLOBAL STAGE
11 Starting International Business
12 Foreign Entry Strategies
13 Competitive Dynamics
14 Global Strategies and Acquisitions

PART FIVE OPERATIONS IN THE GLOBAL MNE
15 Operations in the Global MNE
16 People in the MNE
17 Customers and Suppliers of the MNE

PART SIX INTEGRATIVE CASES
Integrative Cases