A national bestseller, DESIGN BASICS presents art fundamentals concepts in full two- to four-page spreads, making the text easy for students to refer to while they work and giving instructors the utmost flexibility in organizing the course. The authors provide diverse, two-dimensional visual examples from many periods, peoples, and cultures for all elements and principles of design. This updated edition features an exciting array of stunning new examples of painting, graphic design, architecture, and new media to help students recognize the language of design in everyday life. Icons throughout the book prompt students to access CourseMate, which provides studio art demonstrations, video interviews that provide insight into the creative process, interactive exercises that help students explore the foundations of art, and an interactive eBook.

Part I: DESIGN PRINCIPLES.
1. Design Process.
2. Unity.
3. Emphasis and Focal Point.
4. Scale/Proportion.
5. Balance.
6. Rhythm.
Part II: DESIGN ELEMENTS.
7. Line.
8. Shape/Volume.
9. Pattern and Texture.
10. Illusion of Space.
11. Illusion of Motion.
12. Value.
13. Color.

A national bestseller, DESIGN BASICS presents art fundamentals concepts in full two- to four-page spreads, making the text easy for students to refer to while they work and giving instructors the utmost flexibility in organizing the course. The authors provide diverse, two-dimensional visual examples from many periods, peoples, and cultures for all elements and principles of design. This updated edition features an exciting array of stunning new examples of painting, graphic design, architecture, and new media to help students recognize the language of design in everyday life. Icons throughout the book prompt students to access CourseMate, which provides studio art demonstrations, video interviews that provide insight into the creative process, interactive exercises that help students explore the foundations of art, and an interactive eBook. Examples from architecture as well as new media applications to journalistic photography and organic forms help students recognize the language of design in everyday life. Two paintings by John Moore and Louise Fishman, which have similar size and proportion and, at first glance, dramatically contrasting styles, are used throughout the book's 13 chapters to help students discover the diverse ways artists think about and execute design problem solving. In-depth video interviews with painter Sydney Licht and architect Jonathan Poore provide insight into the workings of design principles and elements across mediums and into the creative process itself. Their work is also highlighted throughout the text. CourseMate offers additional integrated video and multimedia content (including "In the Studio" video footage of art classes and chapter-opener engagement lectures from the author, Stephen Pentak), dozens of new studio activities, engaging learning modules, links to related art and design websites, and an interactive eBook. A flexible, modular organization enables you to use the text in any sequence. Each concept is covered in a two- to four-page spread, providing students with a resource and support that they can rely on throughout their art education and beyond. A stunning full-color illustration program features an extensive variety of culturally diverse artworks as well as examples that range from classic iconic works to contemporary visual culture. Coverage of visual culture encourages students to see the elements and principles of design in the icons, ads, web pages, animation, auto design, and other aspects of the world around them.