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Business & Economics
Small Business Management and Entrepreneurship
STOKES/WILSON 지음 | 2017
| ISBN | 9781473729735 (1473729734) |
|---|---|
| Author | STOKES/WILSON |
| Copyright | 2017 |
| Edition | 7E |
| Bookseller |
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* 교재는 판매처를 통해 구매하실 수 있습니다. 
|
Chapter 1 Small Business in the Economy
Chapter 2 Entrepreneurship, the Entrepreneur and the Owner-manager
Chapter 3 The Small Business and Entrepreneurial Environment
Chapter 4 Innovation and the Marketplace
Chapter 5 Information and help
Chapter 6 Business Planning
Chapter 7 Successful Small Business Strategies
Chapter 8 Start-ups and Franchises
Chapter 9 Buying an Existing Business
Chapter 10 Forming and Protecting a Business
Chapter 11 Management of People and Resources
Chapter 12 Marketing
Chapter 13 Money matters for small business
Chapter 14 Business Exits and Realizing Value
Chapter 2 Entrepreneurship, the Entrepreneur and the Owner-manager
Chapter 3 The Small Business and Entrepreneurial Environment
Chapter 4 Innovation and the Marketplace
Chapter 5 Information and help
Chapter 6 Business Planning
Chapter 7 Successful Small Business Strategies
Chapter 8 Start-ups and Franchises
Chapter 9 Buying an Existing Business
Chapter 10 Forming and Protecting a Business
Chapter 11 Management of People and Resources
Chapter 12 Marketing
Chapter 13 Money matters for small business
Chapter 14 Business Exits and Realizing Value
New and modernised Activity boxes and Planning New Venture boxes to develop the readers understanding of the key points throughout the chapter.
Global emphasis throughout the new edition, with international case studies and new main text examples.
Coverage of entrepreneurship theory includes latest thinking on entrepreneurial cognition and intent, lean start-ups, business models, effectuation theory and the use of social media in marketing.
Companion website with additional lecturer and student resources.