Part 1: Understanding strategy and strategic management

1. What is strategy and who is involved?
2. The business model and the revenue model
3. Strategic purpose

Part 2: Analysis and positioning

4. The business environment and strategy
5. Resource-led strategy
6. The dynamics of competition

Part 3: Strategy development

7. Introducing culture and values
8. Creating and formulating strategy: alternatives, evaluation and choice
9. Strategic planning
10. Strategic leadership and intrapreneurship: towards visionary leadership?

Part 4: Strategic growth issues

11. Strategic control and measuring success
12. Strategic growth: domestic and/or international?
13. Failure, consolidation and recovery strategies

Part 5: Strategy implementation

14. Strategy implementation and structure
15. Leading change
16. Managing strategy in the organization
17. Final thoughts and reflections: the practice of strategy

The text has been restructured in order to make the book easier to navigate. MindTap will be available to complement the new edition and will include a range of additional learning features, such as new case studies, multiple choice, critical thinking and essay practice questions. Multiple case studies in each chapter demonstrate how the theory presented in the book translates into the real world. The Research Snapshot boxes in most chapters feature the latest research in the field. Strategy activities and the Critical Reflection boxes help students to think more critically and implement what they are learning. Nearly 100 case studies, new or revised for this edition, to illustrate real-world applications of the theory discussed and covering regions from the UK to South America to China to India, as well as diverse industries. Strategy in Practice features put strategy decisions and actions into everyday settings to give insights into how we might interpret behaviours and events. Critical Reflections features include debates and discussions on key theories, giving you the tools to critically evaluate what you are learning. Online resources including a test bank, additional case studies and short answer questions.