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Professional Writing: A Discourse Analysis Approach

YEONKWON JUNG 지음 | 2017

ISBN 9789814773270 (9814773271)
Author YEONKWON JUNG
Copyright 2017
Edition 1E
Page 168쪽
Size 200 x 254
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책소개 목차 특징
Professional Writing discusses the nature of professional communication and provides the theoretical foundations and practical knowledge of professional communication research. Do business communication teachers need a business background? Is business communication data a necessity for business communication classes? This book tries to address these two questions. It attempts to analyze what the potential communication issues or problems are in a variety of professional communication encounters that the individual needs to deal with for communication success. Professional communication data is analyzed with the four main sources of communicative competencies: grammatical competence, discourse competence, sociolinguistic competence and strategic competence in order to explicate how they are realized in professional communication practices. Overall, this discursive approach illustrates discourse analysis as an important perspective of professional communication research.
List of figures and tables
Acknowledgments
1. Introduction to Professional Writing
2. CF Style
3. Paragraph Structures in Professional Writing
4. Language and Grammar for Professional Writing
5. You-attitude
6. Establishing Trust in Professional Writing
7. Apologetic Discourse
8. Concluding Remarks
Appendix Practice Tips for Professional Writing
References
Index
Professional Writing discusses the nature of professional communication and provides the theoretical foundations and practical knowledge of professional communication research. Do business communication teachers need a business background? Is business communication data a necessity for business communication classes? This book tries to address these two questions. It attempts to analyze what the potential communication issues or problems are in a variety of professional communication encounters that the individual needs to deal with for communication success. Professional communication data is analyzed with the four main sources of communicative competencies: grammatical competence, discourse competence, sociolinguistic competence and strategic competence in order to explicate how they are realized in professional communication practices. Overall, this discursive approach illustrates discourse analysis as an important perspective of professional communication research. Analyze potential communication issues in professional communication encounters. Using various communicative competencies to enhance professional communication.