Give your students a strong foundation in financial accounting to prepare them for future business courses and the real world with Warren/Reeve/Duchac’s market-leading FINANCIAL ACCOUNTING, 15E and CengageNOWv2. This edition helps students connect concepts to the bigger picture with features such as the new chapter opening schema that allows students to see how each chapter’s specific content fits within the overall framework of the book. A focus on why accounting is important to business and a prosperous society is reinforced throughout with Why It Matters Concept Clip animations in CengageNOWv2 and a new CengageNOWv2 Journal Entry Tool that illustrates the impact of transactions on the accounting equation. In addition, the Warren/Reeve/Duchac hallmark accounting cycle coverage provides unmatched foundation so students are prepared to succeed in later chapters.

1. Introduction to Accounting and Business.
2. Analyzing Transactions.
3. The Adjusting Process.
4. Completing the Accounting Cycle.
5. Accounting Systems.
6. Accounting for Merchandising Businesses.
7. Inventories.
8. Internal Controls and Cash.
9. Receivables.
10. Long-Term Assets: Fixed and Intangible.
11. Current Liabilities and Payroll.
12. Accounting for Partnerships and Limited Liability Companies.
13. Corporations: Organization, Stock Transactions, and Dividends.
14. Long-Term Liabilities: Bonds and Notes.
15. Investments and Fair Value Accounting.
Mornin’ Joe.
16. Statement of Cash Flows.
17. Financial Statement Analysis.
Appendix A: Interest Tables.
Appendix B: International Financial Reporting Standards.
Appendix C: Revenue Recognition.
Appendix D: Nike Inc., Form 10-K for the Fiscal Year Ended May 31, 2015.
Glossary.
Index.

New Graphic Schemas Provide A Roadmap Of Accounting That Emphasizes Relevance And Big-Picture Context. Each Chapter Starts With A Graphic Schema That Provides A “You Are Here” Map To Help Students Navigate Course Content. The Schema Shows How The Concept The Student Is About To Learn Connects To The Larger Business And Accounting Picture.New Journal Entry Tool In Cnowv2 Illustrates Impact Of Transactions On The Accounting Equation. In Cnowv2, As A Student Enters Data Into The Journal, The Accounting Equation Automatically Populates To Show The Link Between The Transaction And The Accounting Equation.New “Why It Matters” Concept Clips In Cengagenowv2 Expose Students To Why Accounting Matters. Brief Captivating Video Clips That Expose Students To Why The Concept Is Important And How The Concept Is Used In The Real World. This Is Especially Helpful Information For Students Who Are Not Accounting Majors. Concept Clips Are Assignable And Gradable In Cengagenowv2.Updated Business Connection Boxes Reflect Contemporary Business Scenarios That Relate To The Chapter Content. These Latest Business Connection Boxes Place The Book’S Accounting Content Into The Broader Context Of Business Issues, Which Is Especially Helpful To Engage Students Who Are Not Accounting Majors.Author Written End-Of-Chapter Materials Provide An Accuracy You And Your Students Can Trust. The Authors Apply Their Vast Experience To Develop And Revise This Edition’S End-Of-Chapter Materials. In Addition, All End-Of-Chapter Content Is Verified By Dedicated Subject Matter Experts.Update To Closing Entries: In An Effort To Simplify And Reflect Current Practice, This Edition Moved To Two Closing Entries Instead Of Four.Redesigned Chapter Flow Enhances Continuity And Ensures Content Is Easy To Follow. Several Chapters Now Offer An Enhanced Structure And Flow With Significant Improvements Particularly In This Edition’S Merchandising And Fixed Asset Chapters.Updates Reflect The Most Recent Changes In Accounting Policy. Students Study The Latest Developments In The Areas Of Revenue Recognition, Lease Accounting, And International Standards.Updated Terminology Ensures Students Are Prepared To Discuss Accounting Like Professionals. Areas Throughout This Edition, Particularly In The Content For Financial Ratios, Provides Updated Accounting Terms That Reflect Today’S More Standard Usage.Opening Chapters Emphasize The Report Form Of The Balance Sheet. Students Leave Your Course Prepared To Use Today’S Most Popular Format For Balance Sheets.

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